BuildingInsight, LLC, was established in 2004 with the goal of building insight beyond the obvious. We recognized how business management and research consultants too often rely on identifying the obvious – spending your time and money to tell you what you already know.

Since then, we have planned, developed, and implemented hundreds of market research projects. And our marketing team has taken those findings and developed award-winning, goal-attaining campaigns. Our client list includes domestic and international firms, Fortune 500 corporations, government agencies, manufacturers, nonprofits, trade and professional associations, and many others across a wide variety of industries.


We go beyond the obvious by becoming part of your internal strategy, process improvement, and product and service development teams.

We go beyond the obvious by finding and interacting with your key stakeholders, tracking down hard-to-reach demographics, working with subject matter experts in specialized and technical industries, and finding the key decision makers across supply chains and your end users.

We go beyond the obvious by being an external, unbiased, drama-free resource that connects you to your markets.

We go beyond the obvious by customizing our approach, methodologies, and deliverables to meet your needs. We use state-of-the-art marketing research and business analysis tools and best practices to explore the questions you need answered. We never use cookie cutter surveys or reports to tell you the same story you already know.

We go beyond the obvious by wielding data to craft thoughtful, relevant marketing messages and compelling creative. We combine best-in-class digital and offline approaches to reach your audiences. We tell them what they need to know. And we measure reactions and results throughout the pipeline.


In 2017, BuildingInsight joined the Institute for Building Technology and Safety (IBTS), a nonprofit organization with the goal of strengthening communities.

This gives BuildingInsight the singular distinction of providing private sector market research and marketing excellence under a nonprofit model. Our focus is on the success of our clients, and the customers and communities they serve.

Our Team

  • Chris FennellView Bio
    Chris Fennell
  • Karen JohnsonView Bio
    Karen Johnson
    Market Research Manager
  • Curt SkoogView Bio
    Curt Skoog
    Local Government Services
  • Patrick HowellView Bio
    Patrick Howell
    Association Liaison