Quantitative Research

Quantitative research measures trends, behaviors, attitudes, opinions, and other variables by collecting data from large samples through structured questions. Our quantitative approaches provide you with reliable direction for addressing your markets.

BuildingInsight uses a sophisticated, mobile-responsive online survey and research platform that allows us to go beyond the standard survey format while giving respondents a customized and engaging survey experience. We take a user-centric survey design approach, using advanced skip logic and a variety question formats to keep respondents interested and provide for higher response rates. Our quantitative projects are always driven by our clients’ needs – we work with you to define an approach that captures the quantitative data you need to reach your goals.

All BuildingInsight reports are designed to provide visually stimulating experience, ensuring that you readily understand complex insights and their significance. We use highly visual, impactful formats that make it easy for you to share results with your team, and other internal and external audiences, such as leadership, constituents, customers, or staff. The BuildingInsight standard is to go beyond the obvious, providing insights that help you make data-driven decisions to achieve your goals.


Our qualitative research services include:

  • Advertising testing and tracking
  • Attribute analysis

  • Benchmarking

  • Branding

  • Competitive analysis
  • Conjoint analysis
  • Customer satisfaction
  • Employee engagement
  • Longitudinal tracking studies

  • Market analysis and feasibility
  • Market segmentation
  • Price sensitivity analysis

  • Project management
  • Surveys
  • Time and motion productivity analysis
  • Usability testing