Effective marketing means action. You need your audience to react. You need to convince prospects to become customers and customers to become champions.
We start by wielding the knowledge gathered by marketing research to inform our strategic plan. We set goals and key performance indicators. We ensure we know the audience.
How do we reach them? We combine best-in-class digital and offline tactics. We identify where your audience already goes for information and ensure your brand story is front and center.
We believe in disruptive and delightful creative execution. From graphic design to multimedia, content to contests and all points in between. We help you break through the noise of information overload and stand out from your competitors. We help you be found and discovered. Educate and entertain. Influence the conversation. Demonstrate thought leadership. Create desire and effect change.
Our award-winning team is experienced enough to know what works, but adventurous enough to embrace new ideas. We understand the power of emerging technology tools like marketing automation, SMS and virtual events. And we also understand the importance of personal touch through ink-on-paper and face-to-face events.
As the saying goes, you can’t manage what you don’t measure. We monitor campaign and project performance metrics on a regular basis. We analyze and make actionable recommendations. We capitalize on what’s working, and course correct what is not. We measure each stage of the pipeline. Are we generating enough leads? Are they the right leads? How quickly are we moving them through the funnel to be sales qualified? At the end of the day, you need to know your Return on Marketing Investment. We help you determine your spend made a difference.
Our Facilitation services include:
Ideation and brainstorming
Meeting and panel facilitation
Training and workshop development