Karen Johnson

Market Research Manager
Karen Johnson

Karen has more than 20 years of experience in qualitative and quantitative research projects in the private, public, and nonprofit sectors, with a focus on the built environment. She has customized and executed research projects for a variety of clients, including building product and equipment manufacturers; construction and trade contractors; professional and trade organizations; and state and federal government programs.

She leads a team skilled in a variety of market research methodologies, including surveys, conjoint analysis, usability studies, focus groups, in-depth interviews, observational studies, and field trials, in addition to meeting facilitation and strategic planning. Karen is committed to providing excellence by obtaining a robust understanding of complex client needs and industry challenges, and offering insightful, thoughtful analysis and solutions.

Prior to joining BuildingInsight, Karen was a research analyst at the NAHB Research Center, where she executed qualitative research and reporting activities for the residential construction industry, including focus groups and telephone and in-person interviews.

Karen has her B.A. in English, with an emphasis in Language, Writing, and Rhetoric, from the University of Maryland, and is a RIVA a certified focus group moderator.